Fuelling the planning and creative processes
Our approach to advertising testing is simple. We know that the right sort of approach will lead us to a true understanding of what people think. Researching an ad is a valuable way to fuel our own thinking (and that of our clients) about how to make it better. People can’t and shouldn’t do our work for us. We know that many ads that had bombed during the research process went on to be hugely successful for the brands. Like all qualitative research, advertising testing is about extracting what’s relevant without getting waylaid by the bits that aren’t.

We’ve worked with planners, creatives, media buyers and their clients. Our work has covered loads of ads in TV, magazines, posters and websites.